Anyone owning a business knows that being able to generate free traffic is an important key to success.
Paid ads work, but it can require a lot of experience to master and without that experience, it can be difficult to achieve a consistent positive ROI.
So, where to start?
Here are three effective ways to drive free traffic to any website in 2020:
1. Write amazing content
Search engines pick up on what resonates with their audience, which is why it's important to write content that stands out from the crowd.
Get inspiration from what's already out there - there is plenty of existing content in every niche.
Watch YouTube videos, read blogs and scroll social media for any exciting niche ideas to use in your content. Google trends is also an amazing place to start.
2. Build Backlinks
Backlinks are still important in 2020 because they send a message to the search engines that your pages are “popular” with other internet pages.
An easy way to get quality backlinks is to write testimonials for the websites you use.
It only takes a few minutes and you can get a link from the home page of an authorized website.
As long as you are a customer of this product, there is a high probability that you will receive a link in exchange for a testimonial.
List all the tools you are currently using and reach out to discuss the likelihood of featuring your testimonial on a desired website.
3. Use traffic-rich, long-tail keywords
Long tail keywords are particularly effective in driving traffic for a number of reasons.
They usually denote buyers intention - this is because people with the intention to buy are very specific in their search terms.
But long tail keywords are also effective because they are less competitive to get ranked on.
Finding long tail keywords that have little competition and high traffic volumes can be difficult.
This is especially the case when searching across multiple marketplaces - by working through the “Auto-suggest” facility of any search bar.
Done manually, this can take many hours.
However our software called Keyword Atlas automates the process and recommends long-tail keywords that have high traffic volumes associated with them.
What is really unique about Keyword Atlas is the fact that it identifies profitable long-tail keywords from no less than 23 different sources - including the world's biggest e-commerce websites.
This is incredibly effective for finding the best buyer keywords you can use to drive long-term traffic to your business.
If you follow these 3 techniques to driving free traffic, you will most definitely find a significant uptick in your results.
